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Persona Brand 'YOU'

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SYNOPSIS

SELF OR PERSONAL branding the rush to re-apply the marketing process from products to people, to give them a beachhead in million minds - is the great converging point of the modern world.

No one has stated it better than Napoleon Hill: 'People buy your personality and ideas long before they buy your products and services.' In his bestselling book 'What Clients Love', Harry Beckwith echoed the same sentiment by revealing that even though statistics overwhelmingly show that most people buy the person first, company second, products/services third and price last, the facts contradict saying that most of us try to sell exactly the opposite - we sell price first, products/services second, company third and ourselves last.

Today, in the Age of the Individual, you have to be your own brand. Tom Peters - said that in his seminal article "The Brand Called You." He say's 'Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU'. It's that simple -- and that hard. And that in-escapable.

Traditionally Branding was for products, and then celebrities, politicians were on the bandwagon. Now it is something ordinary people do to themselves. Anyone whose success depends upon the cooperation of another person - highly probable- must have a compelling personal brand if he /she expects to succeed.

Your personal brand isn't a couple of adjectives, and it shouldn't be a resume either. It should demonstrate your authentic talents and strengths

Personal branding is a revolution in the way you manage your career or business. Your personal brand is what is authentic to you, differentiating from your peers and relevant and compelling to those who are making decisions about you.

Personal Branding is the process of unearthing your unique promise of value and demonstrating that value in everything you do. It's about consistently being your best self so you achieve your goals while adding tremendous value to your team, organization and company.

The longer we wait to embrace this truth the further behind we fall.

WHAT YOU WILL UNRAVEL

Personal Branding Defined

Personal branding is a revolution in the way we manage our careers or businesses. It's a way of clarifying and communicating what makes you different and special and using those qualities to separate from yourself from your peers so that you can greatly expand your success. Personal branding is the strategy behind the world's most successful people. People like Oprah, Madonna, Richard Branson and Bill Gates. It is the difference between an ordinary career or business and an exceptional one.

It is only a matter of time before your peers or competitors jump on the 'brandwagon.' So uncovering, building and nurturing your brand now will ensure that you get out in front of the pack and experience professional success beyond your dreams.

My methodology covers a 3 - point strategy

• Do you have a direction?
• What can you do?
• It's all about you. It's up to you.

PERSONA BRAND 'YOU' is not about applying a thin layer of veneer. It's about getting in touch with your authentic self - what's true and real and genuine about you. It's about harnessing the values you live by and the passions that drive you and presenting the real you to others.

A DYNAMIC MODEL THAT WORKS FOR YOU

There's something about a polished appearance that opens doors for people both professionally and socially. Have you ever seen how someone with a great looking smile lights up a room? Or perhaps you've experienced increased self-confidence when you know you look fabulous.

To discover your personal brand, your focus should be on three main elements:

• Value Proposition: What do you stand for ?
• Differentiation: What makes you stand out ?
• Marketability: What makes you compelling ?

To find your own identity or brand, you must find your inner strength and goals and leverage them. The object is to create a core message from these elements and pitch it to your audience. But along with your core message you must have supplemental marketing collateral. I call this the "BRAND DNA."

Your Brand is your DNA - DISTICTION, NUANCES, ATTITUDE

Based on these 3 physical, mental psychological personal DYNAMICS the PERSONA BRAND 'YOU' delivers the following 3 gambits

1. Developing your brand
2. Packaging your brand
3. Communicating your brand

HOW TO START BULIDING YOUR PERSONAL BRAND

Building a positive image that communicates a consistent message will ultimately strengthen your personal brand. Since non-verbal messages oftentimes speak louder than words, take care about what your image convey about you

You will learn these Covering Points

1. Differentiate yourself from others in similar fields
2. Position yourself clearly in the minds of others
3. Focus your message and your mission
4. Project credibility
5. Develop loyalty
6. Make emotional, visceral connections

Once you have uncovered and built a strong personal brand, you'll reap a wealth of benefits, including:

• The power of personal branding
• Understanding yourself better
• Increasing your confidence
• First impression management
• Enhancing your visibility and presence
• Creating a clear focus for your career or business
• Unleashing your brand values
• Developing your personal branding statement
• How to assess and develop your own style
• The importance of personal presentation
• Create a powerful, consistent and polished executive image and presence
• Understanding Personal Branding, theory and practice
• Characteristics of strong Personal Brands
• Standards & values - the bricks and mortar of Personal Brands

PERSONALITY 'MAKEOVER' FROM WITHIN

Learn how to brand from inside out, starting with an analysis of your current brand versus your desired brand. Think strategically about your personal brand development plan, and develop actions that can jumpstart your personal brand today. Understand the concept of portable branding in an era of social networking and media.

Make conscious - what do I stand for?
In the first phase you will become clear about what your core values are, the values that govern your daily activities.

Clarify - what do I say about myself? In the second phase you formulate key-statements about yourself - business idea, mission, motto, your story of yourself.

Make visible - how do I appear to the surrounding world?
What should I do about what I say, how I act and with my image in order to be more visible to others? In the third phase you make a personal PR plan aimed at reaching concrete goals.

THE CENTERPOINT

With so much confusion around what personal branding is and what branding does, it's no wonder many professionals are overwhelmed. The simple truth is this - whether you are an executive, a small business owner, or part of a corporate entity, you are an individual brand - and everything you say and do shapes that brand, whether you are aware of it or not.

Why PERSONA BRAND 'YOU'

Personal branding has paved the way for people to gain confidence in themselves and their abilities to deliver value, whether by expertise or content.

All individuals are brands and to be a brand means to self-manage and become the commander of your career. No longer will companies have a vicious stranglehold on us, as we progress and evolve, we are in full control. Mass messaging, ad placements and billboards will have very little effect on our habits, attitudes and day-to-day operations. We are living in a relationship driven economy, one in which we are connected from brand to brand, based on networking, meeting individuals and developing rapport.

This is the only program that combines knowledge and skills from a multitude of disciplines including branding, social intelligence, character development, leadership, the art of woo, neuro-marketing, sales, image consultancy, personal styling and cognitive psychology

PERSONA BRAND 'YOU' is an experiential workshop that shows you how to ensure that everyone has an accurate perception of who you really are and what you stand for an authentic brand that aligns with your true purpose.

This training is an eye-opening journey using Lal Sujanani's groundbreaking concepts developed in his 20 more years of branding and coaching.

What to Expect

A unique, enlightening and transformational experience. This is a participative and highly interactive two day workshop. A very 'hands on' program and you will walk away with a comprehensive set of tips, tools and techniques to develop your personal brand and implement your personal marketing plan. As a delegate will receive your own Personal Brand Manual which is a comprehensive document containing all of the course content and will serve as your bible to developing and perfecting your personal brand.

This innovative workshop helps you identify your valuable traits and implement a strategy to enhance your identity. We will also discuss the tools that will help you differentiate from your competition.

• Understanding Personal Branding
• Characteristics of strong Personal Brands
• Discovering your standards & values - the bricks and mortar of Personal Brands
• Tools of the trade - A Personal Branding tool kit for the 21st century

Who should attend

The program is designed for anybody who needs to increase their personal impact and brand image, from graduates to senior management. From teachers to entrepreneurs. From people in sales, customer service to managers. Anybody who is in the business of negotiations and presentation. This program is made for anybody who wants to bring out their authenticity and stand out, to gain the very best.

Dr Lal Sujanani

Lal Sujanani understands that effective personal branding and image management is not just about outward appearances. Personal Branding is about understanding what is truly unique about the individual, so they can use that to differentiate them self and guide their decisions. Lal educates clients about the process used to develop and communicate a solid personal brand that will allow them to expand upon their professional and personal success. Lal helps clients develop their style with simple dynamics and performing choices that allows them to leverage their image and project a consistent personal brand

Lal is an entrepreneur, a brand expressionist, acclaimed professional keynote speaker and expert on personal branding and perception management, and has presented in Australasia for the past 12 years. His style is engaging and inspiring, fun and interactive, pertinent and relevant. Lal is often called upon to comment on people in the public eye on their personal brand and image.

Lal is the founder of Q THINKERS with offices in Malaysia, Boston & Sydney. He has created a methodology for Personal Branding that has inspired audiences for the past 20 years. His materials are continually developed via the interactive research he carries out and is often quoted by other business professionals

Lal has a unique, powerful approach to boosting and transforming people's lives, in having devised the PERSONA BRAND YOU program which strikes to create a strong, focused winning mentality, enabling outstanding success and high achievements.

Lal Sujanani's Voice Tag - "You are never given a wish without the power to make it come true"

FOR ORGANIZATIONS

First impressions last and any damage takes a long time to repair - in some cases the opportunity will be lost forever.

Success in business comes from the ability to portray the values of your company through your appearance, behavior and communication style. It raises your profile above those of your peers.

Impact and Influencing Skills for Teams

These workshops are designed to make individuals aware of their current impact, positive or negative and to work with them on a variety of techniques to improve their personal effectiveness and ultimately the success of the company.

So long as you have customer facing employees, it is vital that your company values are visible. Through interactive exercises and video feedback, all components of the Personal Brand will be explored and honed. Many of our delegates have identified areas of their personal impact needing attention, which when addressed has improved their success and personal effectiveness.

Pointers

"The Brand Called You signature story in Fast Company in 1997 argued that we should imagine ourselves as brands and manage our professional lives accordingly. That idea is every bit as relevant now as it was then. The difference, as author Tom Peters points out, is that in good times, the Brand Called You was a luxury. Now as companies continue to discard employees like used Kleenex, you have no choice but to actively market your personal brand."

What else you will get from this workshop?

	30 days Tele-consultation
	A Bestseller on branding

Workshop Size

Registration is strictly to the first 25 people. This cannot be altered. If the past is any indication of the future, spaces fill up very quickly. If you are interested in attending, call us now or download the registration form here and fax it back to us at ++6 03 40235716.

HRDF Claimable

This workshop is claimable under the HRDF SBL Scheme. Checks with your department to make sure you are eligible.

Tax Deductibility

In all likelihood this seminar is tax deductible. Check with your accountant to be sure.

Workshop Investment $$

RM 1890.00 per delegates. This includes all workshop materials. Lunch will be provided.

Early Bird Offer!!

If you register yourself EARLY, you will enjoy a discount of 5%. For more information, please refer to the registration form here.

Group Discount!!!

If you register in group of 3 persons or more, you will enjoy additional 5% discount, and if your group are 5 persons or more, you will get a much greater discount of 7%, and 10% discount shall be entitled for group of 8 persons or more. So get your friend or colleagues to register with you!

If you like what you have gone through so far, you may register yourself by downloading the full brochure here , and fax the registration form back to us at ++6 03 40235716. And if you happen to have some friends or colleagues who are looking for ways to leverage them self from the stiff competition, please forward this link to them.

Yours Sincerely,
ProInSales.com
Tel: ++6 03 40216000
Fax: ++6 03 40235716
Email: pis@proinsales.com