Corporate Branding
by Dr Lal Sujanani
5th-6th May 2010, The Legend Hotel, Kuala Lumpur
Dear friends,
Every product, service, a company, even a person has something about them - 'the idea itself' that they can harness to create attention, interest, desire and turn that 'the idea itself' into a brand. This is where the art of 'story telling' takes place
I believe few things are powerful for a company, organization or a project, as a focused compelling story well told. We have seen how a strategic story can move people beyond mere facts, beyond the nuts and bolts of their everyday tasks to truly embrace a larger vision they want to make real.
One of the best ways for an entrepreneur, a corporation to get a leg up in this competitive climate and distinguish yourself from the rest of the pack is to tell your brand story. Story is how we connect with one another. Wonder why the emerging social networking sites are so popular? The answer is because people crave the emotional and powerful connection that comes through telling a story.
The best brand stories are irresistible, compelling and provocative in a way that your target audience is going to hear, seamlessly and effortlessly. Telling that kind of brand story will position you and your company as a leader in the marketplace.
Why is storytelling so important to your business?
- An authentic brand story makes you memorable.
- It differentiates you as desirable.
- It brings your brand to life.
- It gives you a distinct competitive advantage.
- Your target market becomes hugely responsive.
- It positions you as a visionary in your field.
Now let's get to 'What Is Your Story?"
What else you will get from this workshop?
 |
30 days Tele-consultation |
| Bestseller - The Psychology of Persuasion |
Course Leader
Dr Lal Sujanani's diverse background in Business & Entrepreneurial consulting, database marketing, advertising, retail and business management has given him the vision to understand the impact relationship marketing has on a company, and the skills to implement that vision. His 24 years experience specializing in psychological approaches to leadership, human potential development and corporate culture transformation has positioned him as a renowned transformational coach, keynote speaker and trainer in the Asia Region.
Perhaps due to his curiosity and investigative nature, or perhaps due to his affinity for strategic thinking, Lal has developed an approach that enables him to evaluate research data and extract a brand's special essence in a way that is both intuitive and highly sophisticated. With an emphasis in corporate and product brand identity, Lal continues to refine the methods of cognitive & behavioral, processes and makes an even greater impact on his client's bottom line. His results-driven attitude is reflected in the organization's ability to combine the strategic and tactical to create customer relationship programs that work in the real world.
Fondly called a 'Mind Shovel' Lal is a visionary with more than 2 decades of experience in the field of strategic thinking, mind mapping, and process implementation. His content high programs which are a blend of memorable illustrations, results - producing, techniques and tasteful humor give listeners proven step-by-step strategies for increasing their personal and professional effectiveness. He says "if you can be abstract, you will allow yourself to see the solutions"
Who Should Attend
Anyone who would like to 'brand' themselves to stand out from the crowd.Workshop Size
Registration is strictly to the first 25 people. This cannot be altered. If the past is any indication of the future, spaces fill up very quickly. If you are interested in attending, call us now at ++6 03 40216000.HRDF Claimable
This workshop is claimable under the HRDF SBL Scheme. Checks with your department to make sure you are eligible.Tax Deductibility
In all likelihood this seminar is tax deductible. Check with your accountant to be sure.Workshop Investment $$
RM 1890.00 per delegates. This includes all workshop materials. Lunch will be provided.Early Bird Offer!!
If you register yourself before 2nd April 2010, you will enjoy a discount of 5%.
Group Discount!!!
If you register in group of 3 persons or more, you will enjoy additional 5% discount, and if your group are 5 persons or more, you will get a much greater discount of 7%, and 10% discount shall be entitled for group of 8 persons or more. So get your friend or colleagues to register with you!
100% Satisfaction Guaranteed
We understand that some of you don't know us. That is why we make this workshop a 100% satisfaction guaranteed. If for any reason whatsoever you don't feel like you have received more than your money worth by lunch break, simply hand in your materials for a complete 100% refund. No weasel clauses, no hassles, no questions asked. We won't lie, as rarely we have to make refund to our participants; however is our integrity which makes our business successful.
If you like what you have gone through so far, you may register or reserved yourself a seat by calling us at ++6 03 40216000. And if you happen to have some friends or colleagues who are looking for ways to leverage them self from the stiff competition, please forward this link to them.
Yours Sincerely,
ProInSales.com
Tel: ++6 03 40216000
Fax: ++6 03 40235716
Email: pis@proinsales.com
