Persuasive Writing that Sells
24th - 25th Feb 2010,The Legend Hotel,Kuala Lumpur
21st - 22nd Jun 2010,The Legend Hotel,Kuala Lumpur
Dear friend,
"If you need a more effective way to communicate with clients and want results fast, you have to support your sales effort with tools that tell your story convincingly, you need a major presentation, an ad, or a brochure that requires a wordsmith's touch, or want your Web site to draw visitors and promote your business. It's time to turn to a pro." -Anonymous.
If not, then, at least, you can learn how this pro writes his proposal that quickly sells. What are the ingredients that you can pick and apply in your work environment? This course then shows you the writing techniques that you can easily acquire.
"Sales writing is defined as writing that gets people to buy your products and services. Writing That Sells is writing that gets people to buy your ideas. Often the reward for traditional sales writing is immediate revenue. The reward for business writing that sells is also financial. Studies show that good writers make more money than their grammatically challenged counterparts. As a skilled communicator, you also are likely to receive added prestige, promotions, and visibility in your workplace."
Kathleen A. Begley.
What is this workshop all about?
This workshop is designed to enable you to appreciate the needs to write persuasively your ideas that will activate your customers to buy and at the same time you also learn how your competitors are able to sell better than you.
This 2 day workshop cover the 5 crucial lessons that help you to write more convincingly and effectively
Lesson 1: Think of sales and its purpose on every letter and proposals you write on the job that qualifies as a sales pitch
- Persuade, Motivate, Sell
- Identify the writer's goal
- Appreciate a quick sale
- Move into the shoes of your customers
Lesson 2: Use S.A.L.E.S. Model, a 5-step formula for writing, to sell your ideas
- Write to sell
- Recognize the 'sales technique'
- Get the customers' attention
- List the benefits to your customers
- Evaluate and counter any objections
Lesson 3: Appreciate the sensory styles of your customers when you write that sells
- Apply sensory styles to sales and persuasion
- Make it look good
- Appeal to touch
- Make your writing sing
- Size up your customers' personality
Lesson 4: In addition to S.A.L.E.S. Model, you can tap on other alternative techniques in writing that sells
- Make it easy for your customers to buy
- Who qualified to buy?
- Be personal in your message
- Start with high demand
- Offer a package deal
- Rely on own knowledge or opinion to sell
- Stress on sense of urgency
- Deliver what you promised
- Be grateful and persistent
- Go back to the basics
- Keep it short
- Make it simple
- Write like you are talking
- Get your customers to match your level of understanding
- Use simple verbs
- Create a positive reaction
- Bend a few grammar rules
CASE EXERCISES/STUDIES ON:
- Brochure
- Sales Letter
- Newsletter
- Sell Sheet
- Toyota Presentation
- Speeches
- Pitch Letters
- Others
Why this workshop?
You will learn the 5 essentials skills that will turn you into a writing pro.
You will learn how to:
- Demonstrate the importance of persuasive writing skills in most business communications
- Apply the S.A.L.E.S. model can help you sell your intangible ideas
- Explain the sensory styles of your customers and how to make your customers senses into sales
- Employ other classic sales techniques can be adapted to your writing process
- Review your writing terms and techniques for conveying information in the most direct way
Course Leader
aGEE Lee has more than 22 years of experience in the commercial banking in Malaysia and has worked in Malayan Banking Berhad and seconded to Kwong Yik Bank Berhad in 1980.
He started as a trainee officer moving up to Branch Manager, as Head of Loan Recovery Division. He also worked in a property development company, then constructing a condominium and Nilai 3, for 2 years, and involved in a manufacturing company before working for 2 years in a construction company, executing federal contracts on roads, schools and colleges, in Kota Kinabalu, Sabah.
Besides setting up Loan Recovery Section, he was actively involve in marketing for commercial loans when he was the Loan Manager, and further he had constructed several brochures, flyers and handbook on Standard Banking Practices, which during his service with the bank.
aGEE Lee holds Honours Degree in Economics (major in Business Administration) from Universiti Malaya, Associate of Institute of Bankers (London), Diploma in Marketing Management (NPC), Certificate in Financial Planning (MII), and Associate of Institut Bank-Bank Malaysia.
He is now a Training Consultant for IBBM, MIA and Banks in Malaysia and Vietnam. Currently he has been giving talks on practical topics that will boost skills and confidence of participants.
Who Should Attend
Sales & marketing managers, executives, team-leaders, supervisors and anyone who would like to improve their writing skills to sells.
Workshop Size
Registration is strictly to the first 25 people. This cannot be altered. If the past is any indication of the future, spaces fill up very quickly. If you are interested in attending, call us now or download the registration form here and fax it back to us at ++6 03 40235716.
HRDF Claimable
This workshop is claimable under the HRDF SBL Scheme. Checks with your department to make sure you are eligible.
Tax Deductibility
In all likelihood this seminar is tax deductible. Check with your accountant to be sure.
Workshop Investment $$
RM 1190.00 per delegates. This includes all workshop materials. Lunch will be provided.
Early Bird Offer!!
If you register yourself EARLY, you will enjoy a discount of 5%. For more information, please refer to the registration form here.
Group Discount!!!
If you register in group of 3 persons or more, you will enjoy additional 5% discount, and if your group are 5 persons or more, you will get a much greater discount of 7%, and 10% discount shall be entitled for group of 8 persons or more. So get your friend or colleagues to register with you!
100% Satisfaction Guaranteed
We understand that some of you don't know us. That is why we make this workshop a 100% satisfaction guaranteed. If for any reason whatsoever you don't feel like you have received more than your money worth by lunch break, simply hand in your materials for a complete 100% refund. No weasel clauses, no hassles, no questions asked. We won't lie, as rarely we have to make refund to our participants; however it is our integrity which makes our business successful.
If you like what you have gone through so far, you may register yourself by downloading the full brochure here, and fax the registration form back to us at ++6 03 40235716. And if you happen to have some friends or colleagues who are looking for ways to improve their sales, please forward this link to them.
Yours Sincerely,
ProInSales.com
Tel: ++6 03 40216000
Fax: ++6 03 40235716
Email: pis@proinsales.com
